Smartphone for Early Adopters
2009 : Evan Caruso, Amy Chenault, Zach Darmanian-Harris, Sam Hansen, David Kennedy, Aaron Kurosu, & Esther Yen
What might a smartphone for 25-35 year old early adopters be? We approached the topic in three ways: early adopters of fashion (our example is a brand collaboration with Y-3), a service designed for technology early-adopters, and a futuristic concept that adapts to niche applications (our example was photography). For context, the first iPhone was released in June of 2007. Here is what we thought the future would look like in June of 2009. This project happened in Sooshin Choi's Designnovation lab, and Samsung sponsored it. I was selected to represent my team's work to the Los Angeles Samsung studio.