Kurosu, A. Design Science


Oncycle

2010 : Alex Broerman, Tony Cohen, Matt Gill, Mei Hsieh, & Aaron Kurosu

A project lead by Bill Ropp and Steve Doehler. The project was sponsored by LEVA, Fuji, and SRAM. The goal of the project was to examine the market for electric bicycles. Our solution, called Oncycle, was focused on a design that made ownership appear aspirational.

image of the oncycle

Process Book:

If you cannot see it, download it here: Oncycle_process_book.pdf (~45MB).