Kurosu, A. Design Science

Tlab Website

2017 : Aaron Kurosu

The redesign happened because Dr. Todorov wanted to feature his new book on his website. I tried to avoid the prevailing trends and the cookie-cutter templates because who knows when the site would be updated again. That meant avoiding a full-bleed body with big headlines and images placed in circles. In some ways, I borrowed from an older aesthetic. I used a floating translucent window with slightly rounded corners. Personally, the red isn't my aesthetic, but it has personal significance to Dr. Todorov. I can't argue that it isn't striking.

Websites for scientists are imporant because they make an esoteric world more approachable. Productive scientists often try to feature a select number of publications. One particularly innovative feature I came up with was the dropdown menu on the "publications" page. Selecting from this menu highlights specific articles. For example, if you chose "Social Neuroscience," just the relevant publications would be highlighted in orange. Organizing work like this, rather than as separate sections of a page, can tell a story about the lab's work. Seeing the highlighted articles embedded in the context of others showcases how the topic flows in and out of Dr. Todorov's purview. I believe this makes history more apparent, and I've tried to implement this again on my website.

The structure of the website is narrow and deep. There are four primary sections: about, database, demonstrations, and publications. The home page takes you to the first page in the "about" section and provides you with access to all the other pages. Because I used a floating window design, the intention was to reinforce the hierarchy of the pages intuitively. It's a structure that works well for Dr. Torodov because it balances perceptual simplicity while addressing the needs of his visiting audience.





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