Focus on the experience! Consider your product as a service! Be inclusive, accessible, universal, sustainable, and human-centered! If you appeal to everyone, it appeals to no one! The curb-cut effect! Know your audience, user, and target! Ideas are cheap! You should not just design for yourself! Suppress your ego as a designer! Trust your intuition! Intuitions are biases, such as stereotypes, therefore construct a diverse team! Plan a Design Thinking process! Design solutions are wicked problems! People do not know what they want! Make it delightful, expensive-looking, and approachable! Beauty exists in context! Fail fast! Prototype quickly and often! Sketch in 2D before modeling it in 3D! Develop Class A surfaces! Refine the second read! Transform the invisible to be visible! Create depth! Avoid being obvious! Pay attention to trends! Strive for a timeless design! Make it sensual! Reassess conventions and presumptions! Nothing is perfect because everything could be improved! Differentiate your brand! Disrupt! Acknowledge what is practical! Compromise for the ROI! Advocate for the users! Embrace forward thinking! Carry a healthy dose of optimism! Form follows function! Aesthetics are functions! The solution should be as simple as possible, but not any simpler! Present the most advanced yet acceptable solution! Do not just make it different; make it better! Beware of feature creep! Tell a story! Never let the blood show!
As designers, what do we know is true?
I see quantitative and empirical methods as tools to grow as a designer. I am interested in the questions designers have about design. For example, can a shape affect the way a person feels? Presented here is an attempt to explain my scientific work in an easily digestible format. If you are looking for something more classical or rigorous, navigate to publications above under more.
Can you design a shape to make a person feel a certain way? Journal of Vision 2017